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Our Philosophy

Our philosophy is simple: Engage. Communicate. Succeed. Engage: The keystone of this pillar is to proactively seek out and seize opportunities for your company to interact with its key publics and...

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Public relations is an executive function, act accordingly

Engage. Communicate. Succeed. BLUF: Public relations is an executive function; therefore, we as PR practitioners must act accordingly. We must know what those in the boardroom need to hear. We must be...

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Sending a message and communicating are not the same thing, know the difference

Engage. Communicate. Succeed. George Bernard Shaw, a Nobel Laureate, once said, “the biggest problem in communication is the illusion that it has taken place.” It seems this mistake is made more and...

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PR & Return on Investment: Give credit where credit is due

Engage. Communicate. Succeed. Whether it is public relations, marketing, advertising, or sales, practitioners want and need to show that they add value to their company. One of the most influential...

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A path to peace for natural adversaries: News Media & PR

Engage. Communicate . Succeed. In its doctrinal publication entitled, “Warfighting,” the U.S. Marine Corps defines war: “The essence of war is a violent struggle between two hostile, independent, and...

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Plant PR Plans during the Seed Stage, watch investors grow

Engage. Communicate. Succeed. Incorporating PR plans into proposals for Seed funding is perhaps the most under-appreciated and under-utilized method for seeking new capital by most small businesses....

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