Our Philosophy
Our philosophy is simple: Engage. Communicate. Succeed. Engage: The keystone of this pillar is to proactively seek out and seize opportunities for your company to interact with its key publics and...
View ArticlePublic relations is an executive function, act accordingly
Engage. Communicate. Succeed. BLUF: Public relations is an executive function; therefore, we as PR practitioners must act accordingly. We must know what those in the boardroom need to hear. We must be...
View ArticleSending a message and communicating are not the same thing, know the difference
Engage. Communicate. Succeed. George Bernard Shaw, a Nobel Laureate, once said, “the biggest problem in communication is the illusion that it has taken place.” It seems this mistake is made more and...
View ArticlePR & Return on Investment: Give credit where credit is due
Engage. Communicate. Succeed. Whether it is public relations, marketing, advertising, or sales, practitioners want and need to show that they add value to their company. One of the most influential...
View ArticleA path to peace for natural adversaries: News Media & PR
Engage. Communicate . Succeed. In its doctrinal publication entitled, “Warfighting,” the U.S. Marine Corps defines war: “The essence of war is a violent struggle between two hostile, independent, and...
View ArticlePlant PR Plans during the Seed Stage, watch investors grow
Engage. Communicate. Succeed. Incorporating PR plans into proposals for Seed funding is perhaps the most under-appreciated and under-utilized method for seeking new capital by most small businesses....
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